Luton Town Football Club is pleased to announce a new Regional Partnership with Pioneer LED, who join the Club as its official Fan Zone Technology Partner, supporting continued investment in our matchday experience for our supporters.
As part of the partnership, Pioneer LED has supplied one of its state-of-the-art mobile LED screens, which supporters will have enjoyed throughout the season in the Kenilworth Road Fan Zone. The screen has become a key feature of the pre-match experience, enhancing atmosphere, and helping bring supporters together ahead of kick-off.
Away from matchdays, the partnership is also delivering benefits on the football side of the Club. The mobile LED screen is now being utilised by the football department at The Brache, supporting training, presentations and analysis as part of the Club’s ongoing commitment to innovation and performance development.
In addition, Pioneer LED – a proud Bedfordshire-based business – is providing ongoing maintenance support for the Club’s internal LED screens at Kenilworth Road, helping ensure consistently high standards across matchday and non-matchday environments.
About Pioneer LED
Pioneer LED is a UK-based company, with its headquarters in Bedford, that specialises in the design and manufacture of bespoke LED signage, large-scale video walls and mobile LED screens. Serving the events and advertising industries, the business offers both sales and rental solutions, delivering high-quality, tailored visual displays that combine technical expertise with creative flexibility.
The partnership reflects Luton Town’s commitment to working with local businesses wherever possible, recognising their role as the heartbeat of the community and their importance in supporting the Club’s growth during the period leading up to the move to Power Court.
Ben Tunnell, Head of Commercial at Luton Town Football Club, said: “We’re incredibly proud of the work we’ve completed to date with Patrick and the team at Pioneer LED, and of the positive changes that have been delivered within the Kenilworth Road Fan Zone. Enhancing the matchday experience for supporters remains a key priority for us.
“Just as importantly, this partnership reflects our commitment to working with local businesses who are deeply rooted in our community, and genuinely invested in helping the Club grow during this important period as we say farewell to Kenilworth Road and look ahead to Power Court being ready to welcome supporters in 2028.”
Pioneer Head of Sales, Patrick Larson, said: “As a Bedford-based manufacturer, working with Luton Town FC feels like a really natural fit for us. We’re proud to support the Fan Zone and the Club’s wider operations, and to play a part in improving the matchday experience for supporters. With the Power Court Stadium set to open in 2028, it’s an exciting time for the Club, and we’re genuinely looking forward to being part of that journey.”
